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littleBits Electronics
Role
Art Director; Creative ideation, visual identity development, photography & videography, post-production, art direction
Democratize Technology. littleBits wanted to put the power of electronics in the hands of everyone, and to break down complex technologies so that anyone can build, prototype, and invent.
littleBits are easy to use electronic building blocks that snap together with magnets to make learning about circuitry and electronics exciting and engaging. As a founding member I worked closely with our Creative Director to create brand awareness and develop the visual identity by concepting and producing content for distribution across print and digital, including eComm, social, DTC and OOH campaigns. Key partnerships included: The Museum of Modern Art, Korg, NASA and the band OK GO.
